22 February 2017 – Filipino fast-food chain, Yellow Cab Pizza, was officially launched in Singapore on 21 February 2017 at its sole outlet at 1 Raffles Link, CitiLink Mall, with Philippine Ambassador Antonio A. Morales as Guest of Honor.
In her welcome remarks, Ms. Tiara Chopra, Director of Yellow Cab Pizza in SG, acknowledged the huge support that Yellow Cab Pizza has received from the Filipino community since its soft opening last month.
Ambassador Morales congratulated Yellow Cab Pizza in its Singapore franchise and expressed the hope that more Philippine brands, especially those under the Max’s Group, will explore Singapore and the rest of the ASEAN market.
In the case of the latter, as ASEAN slowly realizes economic integration, franchising allows homegrown companies to freely access over 600 million consumers in the region.
“In the Philippines, franchising is a major contributor to our country’s economic performance with a growth rate of 15% – 20% and an estimated turnover of US$ 3 billion to US$ 7 billion annually. Franchising, therefore, provides excellent opportunities for Philippine brands, such as Yellow Cab Pizza, to go global and showcase its quality, consistent product performance and availability,” Ambassador Morales added.
Mr. Robert F. Trota, President & CEO of Max’s Group (the mother company of Yellow Cab Pizza) announced during the launch that as part of the fast-food chain’s continued overseas expansion, Yellow Cab Pizza will soon be opening branches in Jordan, Bahrain, Kuwait and Vietnam this year.
Aside from Yellow Cab Pizza, Max’s Group Inc. also carries such fast-food brands as Max’s Fried Chicken and Pancake House. Yellow Cab already has branches in China, Qatar, UAE, Malaysia and the US.