The Department of Trade and Industry (DTI), through the Export Marketing Bureau (EMB) and the Philippine Trade and Investment Center (PTIC) in Singapore, organized a market briefing and a networking session for a delegation of Philippine food exporters ahead of their participation in Food & Hospitality Asia (FHA) 2026 in Singapore from 21 to 24 April 2026.

This engagement reflects the Embassy’s efforts to strengthen exporters’ competitiveness and expand their presence in the region. Philippine Ambassador to Singapore Medardo G. Macaraig welcomed the delegation and reaffirmed the Embassy’s support for Philippine businesses. In his remarks, he emphasized Singapore’s position as one of the Philippines’ key export markets and a strategic gateway to the broader ASEAN region.

The briefing featured presentations from industry leaders who provided practical insights into navigating Singapore’s dynamic food and retail sector. Speakers included Ms. Grace Chua, CEO of Own Brands and Food Solutions Business (OBFS) and Chief Sustainability Officer at FairPrice Group; Mr. Muthu Murugaiyan, Founder of Orient Pearl Goods & Services; and Ms. Eva Loong, Executive Director of Ascentium Global Services. The session covered buyer requirements, private label opportunities, import regulations, and market entry strategies, with particular focus on halal-ready and export-certified products.

A networking session followed the briefing, which provided Philippine exporters with the opportunity to engage directly with industry stakeholders, exchange insights, and explore potential business partnerships within Singapore’s food and retail ecosystem.

The delegation will showcase a range of Philippine food products at the Philippine Pavilion during FHA 2026. 

Participating companies include Bahaghari Global Food Inc., Cattleya & Rose Gourmet Foods Trading (Sagana), Cocoplus Aquarian Development Corporation, Fruits of Life, Inc., Global Foodsolutions, Inc., Jamla Corporation, KKK Food Corporation, Pasciolco Agri Ventures, Tongsan Industrial Development Corporation, Wellnesscare Int’l Corp., Pili Crush, and Verra Coffee.

Now in its 48th edition, FHA 2026 is expected to feature over 2,750 exhibitors from more than 115 countries across 10 exhibition halls. The Philippine Pavilion is located at Hall 6, Booth No. 6D2-07 at Singapore Expo, and will run from tomorrow, 21 April, until 24 April 2026. (END)

For additional information, please check the press release from the DTI here. (END)